Why is Email Marketing good for your Business? — ThrivEmails

We receive hundreds of emails each week. Some emails capture our attention and drive us to open them, others not at all.

The ones you open, generally drive you to accomplish a specific action (a sale, a subscription, a visit, etc.).

Well, that is the fruit of an email marketing strategy purposely studied on the bases of your interests and preferences.

If you own a business, you might have been intrigued by how some emails are so powerful and successful, and also if an email marketing campaign could actually help you increase your sales.

The short answer is yes.

But what exactly is email marketing? Keep reading.

What is email marketing?

Email marketing consists essentially in the use of emails to promote products or services while developing relationships with potential customers or loyal clients.

Email marketing can include newsletters, promotions of sales or exclusive deals for subscribers only.

So, whatever your business goal is, adopting an email marketing strategy could benefit you and your business growth. Let’s see more in detail why.

5 Reasons why email marketing is good for your business

1. It builds customer relationships
   As already mentioned above, emails can help you keep in touch with your potential customers and/or clients. In other words, they nurture the relationships with information that could be of their interest and that can help you reach your business goal.
2. It helps you avoid cold sales and marketing
   While keeping constant communication with your audience, you’re slowly building a relationship that will result in loyalty and solid brand awareness.
3. Automation simplifies operational tasks
   The process of sending emails automatically simplifies the operational tasks and save you time.
4. Higher ROI
   A high ROI means the investment’s gains compare favourably to its cost. In fact, sending emails could cost you nothing and it will cost you less than other traditional marketing approaches.
5. It increases leads and drives conversions
   An effective email marketing strategy can help you convert potential customers into clients, and, consequentially, increase conversions.

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Originally published at https://thrivemails.com on November 3, 2020.